Few customers are thinking about the holiday season right now. But marketers are already busy planning their promotional campaigns and advertising calendars months ahead of time. This includes everyone from retailers looking to make the most out of seasonal sales to professional service firms refining their client lists for holiday cards.
It’s a good idea to start thinking about your holiday strategy months in advance. What’s your goal? How will you stand out this year? What will you need to get the mailers out the door before the hectic rush is upon you?
What can you do to stand out?