Tradz Media

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Five Guidelines for Choosing the Perfect Promotional Give-Away

Promotional products draw attention to your company far longer than a one-off advertisement. Give-aways and gifts also make your customer feel special – like they’ve won a prize. The professionals at Tradz Media have worked with clients since 2007 to choose the perfect branded products based on a company’s industry and target market. Here are a few expert guidelines they’ve shared to help you get the most out of your marketing investment.

Carefully define your audience. Think about where your audience will spend the most amount of time and then choose a product that’s sure to offer them the most enjoyment and use. Magnets, mousepads, and memo pads appeal to a broad audience, while backpacks, for example, are a great option for students or seminar attendees.

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